Credit Suisse to sponsor second series of Executive Vision

CNBC announced today that Credit Suisse is to sponsor the second series of Executive Vision.

Executive Vision is due to be aired across Europe, the Middle East and Africa, Asia Pacific, Australia and the United States, launching on 4 October 2010.

The series will consist of five, one-hour long episodes.

As part of their sponsorship, Credit Suisse will have a four-part co-branded advertorial series printed in the Asian edition of TIME, and the worldwide edition of Fortune magazine.

The first advertorial will appear in the 27 September issue of Fortune and the 4 October issue of TIME, and will recap on the first series of Executive Vision. The following three will focus on content from series two.

The Executive Vision series will be supported by print advertising in the Financial Times, the Wall Street Journal, USA Today and CNBC Business magazine as well as radio advertising on Sirius Radio and billboard advertising in Times Square in New York City.

Paul Maraviglia, vice president sales, EMEA at CNBC, said: “Executive Vision proved to be hugely popular with our C-Suite audience in 2009 and I’m delighted that Credit Suisse have decided to sponsor the series again, which I’m sure will lift the lid on the personal stories behind some of the world’s most powerful business leaders.”