Konica Renews MTV Sponsorship

Konica, the camera manufacturer, is to focus its entire pan European above-the-line spend on MTV Europe for the rest of 1996.

For the second year running, Konica will sponsor MTV’s Top 100 Countdown Weekend and MTV’s transmission of the 1996 Video Music Awards. The two companies have also developed a marketing package which will include other sponsorship, advertising, sales promotions and on-the-ground competitions.

Mr Kinoshita, marketing director of Konica Europe, said: “MTV is a creative and innovative leader in youth entertainment and the perfect European partner to target Konica’s consumers.”

MTV Europe: 0171 284 7687