Advertising Assocation Praises EC Green Paper

The Advertising Association has welcomed the EC Green Paper on Commercial Communications European Commission Issues Green Paper On Commercial Communications, as “an exemplary set of observations and proposals on the advertising and marketing sectors in Europe”.

Lionel Stanbrook, Director of Political Issues at the Advertising Association said “The Green Paper in effect will force Member States to take a lie-detector test when they pretend that their ad bans protect the interests of consumers. It constitutes a committed challenge to those Member States who restrict EU trade by cynically banning communications. They will have no place to hide.”

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