This weekend MTV Europe is to hold its first ever “Dial MTV” dedicated weekend. The weekend will be sponsored exclusively by Durex, to complement the brand’s on-going sponsorship of “Dial MTV”, a daily interactive show in which viewers request their favourite video.
The “Dial MTV” Weekend is part of Durex’s first ever global advertising and sponsorship deal with MTV. The campaign incorporates both on-air and off-air activities with MTV Europe, MTV USA, MTV Asia, MTV Latino and MTV Brasil.
MTV: 0171 705 3000
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