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POSTAR Data Released
Some topline data from the new POSTAR survey, launched on Tuesday, is now avilable:
Average Gross 000s OTS/VAIs by size per week – Q1
| Size | OTS (Opportunities To See) | VAI (Visibly Adjusted Impacts) | % (of possible OTS) |
|---|---|---|---|
| 6 Sheet | 343 | 40 | 12 |
| 48 Sheet | 332 | 68 | 20 |
| 96 Sheet | 423 | 119 | 28 |
Coverage & Frequency National 14 Days March
| No. of Panels | Panel Size | All Adult % Cover | Ave Frequency |
|---|---|---|---|
| 1000 | 48 Sheets | 31.8 | 9.3 |
| 3000 | 6 Sheets | 46.8 | 11.7 |
Average Audience VAIs by Size by Quarter
| Panel Size | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|
| 6 sheets | 39 | 37 | 38 | 40 |
| 48 sheets | 68 | 79 | 72 | 53 |
| 96 sheets | 119 | 130 | 123 | 104 |
Average Illumination % by Panel Size
| Panel Size | % Lit |
|---|---|
| 6 | 95 |
| 48 | 30 |
| 96 | 40 |
Coverage Demographics 14 Day – 6 Sheets
| TV area | No. of Panels | All Adults | ABC1 Adults | Men |
|---|---|---|---|---|
| London | 600 | 53.30% | 54.20% | 53.90% |
| North West | 349 | 46.50% | 48.20% | 46.90% |
All Adult Coverage by ITV Area National 1000 48 Sheets
| TV Area | No. of Panels | 1 Week | 2 Weeks | 3 Weeks | 4 Weeks |
|---|---|---|---|---|---|
| London | 195 | 27.6 | 35 | 41.7 | 46.7 |
| Midlands | 161 | 25 | 32.7 | 38.2 | 42.8 |
| North West | 125 | 24.5 | 32.1 | 37.6 | 42.2 |
| Yorkshire | 100 | 29.2 | 37.8 | 43.9 | 49.1 |
| NE & Border | 64 | 21 | 27.7 | 32.7 | 36.8 |
| Scotland | 86 | 19.2 | 25.6 | 30.2 | 34.2 |
| Wales & West | 79 | 21.5 | 28.4 | 33.4 | 37.7 |
| Southern | 90 | 30.8 | 39.5 | 45.7 | 50.8 |
| Eastern | 70 | 21.9 | 28.8 | 33.9 | 38.2 |
| South West | 30 | 10.6 | 14.6 | 17.7 | 20.4 |
| All Areas | 1000 | 24.7 | 32.3 | 37.7 | 42.3 |
All Adult Coverage by ITV Area National 3000 6 Sheets
| TV Area | No. of Panels | 1 Week | 2 Weeks | 3 Weeks | 4 Weeks |
|---|---|---|---|---|---|
| London | 583 | 42.6 | 52.9 | 60.8 | 66.6 |
| Midlands | 484 | 34.3 | 44.3 | 51.9 | 58.5 |
| North West | 374 | 37.2 | 47.7 | 55.8 | 62.9 |
| Yorkshire | 298 | 48.4 | 57.9 | 64.1 | 68.8 |
| NE & Border | 193 | 30.8 | 40.1 | 47.1 | 53.3 |
| Scotland | 259 | 34.2 | 44.3 | 52 | 58.7 |
| Wales & West | 238 | 26.9 | 35.4 | 41.9 | 47.6 |
| Southern | 269 | 40.9 | 51.7 | 59.8 | 66.7 |
| Eastern | 211 | 34.7 | 44.9 | 52.6 | 59.4 |
| South West | 91 | 27.5 | 36.2 | 42.8 | 48.6 |
| All Areas | 3000 | 37.2 | 47.2 | 54.6 | 61 |
POSTAR: 0171 637 7703