Fox has become the fourth major US network to block its content from Google TV. ABC, CBS and NBC have also blocked access to their online video portals from the Google TV browser.
The move is another set-back for Google TV, which is aiming to capture a share of the Christmas-season sales with new products from Sony and Logitech.
Hulu has also blocked access to the service, which means US viewers will not be able to access any major US series or programmes via Google TV.
Google is trying to resolve the issue, although it does not bode well for a service that claims to offer viewers the freedom to search for ‘anything and everything’.
According to Broadband TV News, “the question might not just be about financial compensation from Google, as there are increasing worries about cord cutting and growing dissatisfaction with the networks’ affiliate stations”.
Around 22% of people interviewed in a recent Harris Interactive poll said they have ‘cut their cord’. “When people get to see their favourite TV series on digital terrestrial and their catch-up on Hulu and OTT services, they see little added value to their cable subscription,” the article says.
Perhaps Google TV is “lurching rather than leaping onto the market” after all.