Satellite Dish Ownership Grew By 19,000 In February

According to GfK’s latest dish and cable ownership survey, dish ownership grew by 19,000 in February this year to a total of 3,414,000. This follows a growth of 26,900 in January. This is however a lower rate of growth than February last year, when the number of satellite homes grew by 32,000.

Source: GfK Home Audit

GfK also revealed that satellite dishes are more popular in the Midlands than any other ISBA region in the UK. 17% of satellite homes are located in the Midlands, followed by 15.1% in Lancashire, and 13.5% in Yorkshire.

Households with children are the most likely owners of satellite dishes; they are one and a half times more likely to own a satellite dish than the average UK household. Those with at least two children, one up to age 5 and another aged between 6 and 15, are 77% more likely than the average population to own a satellite dish.

57% of satellite dish owners are C2DEs and 42% are ABC1s. C2s are more likely than any other socio demographic group to own a satellite dish.

GfK: 01932 354911