Gary Cole named new commercial director at O2 Media

O2 Media has appointed Gary Cole as its new commercial director in a bid to drive sales this year.

Cole, who joins the company from the online video start up Diagonal View, will officially take up his new position on 31 January.

He will be responsible for all sales teams across direct, agency and international.  Cole has previously held roles with ITV, Telegraph Media Group and Incisive Media.

Shaun Gregory, MD of O2 Media, said: “I’m thrilled that Gary has joined the team and will lead our commercial expansion in the UK. This appointment reflects our ambition to continue leading the market and cement our position as a thought leader within the mobile and personalisation space.

“The challenge now is to scale the business and we need the best people to do that. Our strategy is to build a market leading personalised media business, and this another step on that journey.”

Cole added: “There can be no doubt that the mobile device is an increasingly essential part of the consumer’s life and by providing the right advertising solutions, trust and a great quality of service O2 Media can be at the forefront of this exciting sector in the coming years.”