OAA relaunches as Outdoor Media Centre
The Outdoor Advertising Association has relaunched under the new name Outdoor Media Centre.
The rebrand aims to reposition the trade body as a resource centre to support media planners at both agencies and clients.
CEO Mike Baker announced the changes at an event in London last night, saying “a week after the PPA relaunched as the PPA, the OAA decided to launch as the OMC.”
Click here for a first look at the OMC’s new website.
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