McCann-Erickson Manchester’s campaign for Sanofi-Winthrop won the agency the Judges’ Gold Award at the 1996 IPA Business-to-Business Advertising awards ceremony. The campaign also won the best campaign award in the UK Business-to-Business Media category. The business-to-business ad sector is worth in excess of £3.1 billion per annum.
Other winners were:
National press and general business magazines category:
Best campaign: Duckworth Finn Grubb Waters for Toshiba Information Systems
Best single advertisement: Cousins for BT Customer Communications Unit
International media:
Best campaign: Aztec/AKBB for Dassault Aviation – Rafale
Best single advertisement: Leopard Ltd for Racal Messenger
Integrated campaigns: Bozell Marketing Services for Commercial Union
Innovative use of business-to-business press: Euro RSCG Wnek Gosper for Microsoft
Best use of new media: Brann Ltd for DHL International (UK) Ltd
Young Agency Person of the Year: Christine Musselwhite of Leopard
IPA: 0171 235 7020
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