“Local newspapers can survive if they fight back”

In response to Raymond Snoddy’s Is there no good news on the local and regional press? article, Adam Isherwood, owner of www.seeitonthenet.co.uk, says giving classified advertisers what they want is the way forward for local papers…

“Newspapers can survive if they fight back and give classified advertisers what they want with a little bit of what papers need.

It is now possible to link a newspaper classified ad to extra internet content without any fancy codes so that advertisers can add extra content and pictures, which is what they get from eBay and craigslist et al.

Using the printed classifieds as a low tech search option with the new quick internet links for buyers wanting extra information will give those who are abandoning print for their personal advertising a new option that the papers can get their teeth into for a fight back.

And if this model can be extended to local retailers to list their inventory through print classifieds and then on to the net there will be more than enough for local papers to bite on.”