ABC Consumer Magazines: by publisher
An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the July to December 2010 ABC period.
Please note: figures are based on total average circulation per publisher and year on year percentage increases and decreases.
Read on for a selection of the winners and losers…
Bauer Consumer Media
Total average circulation per issue (Dec End 2010): 3,569,610
Year on Year % change: – 8.6%
Winners: Classic Bike and Model Rail (up 5.1% and 5.2% YoY respectively)
Losers: Men’s titles FHM and Zoo (down 23.3% and 32.8% YoY respectively)
BBC Worldwide
Total average circulation per issue (Dec End 2010): 3,110,197
Year on Year % change: 0.5%
Winners: Lonely Planet Magazine, Doctor Who Adventures Magazine and BBC CountryFile Magazine (up 33.4%, 26.8% and 30.5% YoY respectively)
Losers: All About Animals and Easy Cook (down 25.8% and 20.3% YoY respectively)
BSkyB
Total average circulation per issue (Dec End 2010): 12,458,862
Year on Year % change: 0.7%
Winner: Sky Magazine Ireland (up 6% YoY)
Loser: Sky Magazine (down 1.8% YoY)
Conde Nast Publications
Total average circulation per issue (Dec End 2010): 1,566,536
Year on Year % change: – 1.8%
Winners: Wired and Tatler (up 3.7% and 1.1% YoY respectively)
Losers: Conde Nast Brides and Easy Living (both down by 5.9%)
D C Thomson & Co
Total average circulation per issue (Dec End 2010): 780,556
Year on Year % change: – 5.7%
Winners: DC Thomson Children’s Entertainment Package (Girls) and Animals and You (up 50.8% and 11.9% YoY respectively)
Losers: I’m Pregnant and The Beano (down 36.9% and 22.9% YoY respectively)
Dennis Publishing
Total average circulation per issue (Dec End 2010): 788,137
Year on Year % change: 0.7%
Winners: Digital SLR Photography and The Week (up 13.6% and 6.4% YoY respectively)
Losers: Bizarre and Micro Mart (down 14.6% and 14.4% YoY respectively)
Future Publishing
Total average circulation per issue (Dec End 2010): 1,300, 553
Year on Year % change: – 6.9%
Winners: Cycling Plus and MacFormat (up 9.6% and 6.1% YoY respectively)
Losers: Fast Car, PC Format and Redline (down 27.2%, 21.8% and 26.9% YoY respectively)
H Bauer Publishing
Total average circulation per issue (Dec End 2010): 2,969,968
Year on Year % change: – 1.9%
Winner: Total TV Guide (up 9.6%)
Loser: Eat In (down 26.6% YoY)
Hachette Filipacchi (UK) Ltd
Total average Circulation per issue (Dec End 2010): 887,009
Year on Year % change: 0.1%
Winner: Elle Decoration (up 14.1% YoY)
Loser: Psychologies Magazine (down 8.2% YoY)
IPC Media Ltd
Total Average Circulation per issue (Dec End 2010): 6,562,956
Year on Year % change: – 1.1%
Winners: Beautiful Kitchens, Essentials and Ideal Home (up 11.7%, 12.7% and 8.4% YoY respectively)
Losers: Golf Monthly, Nuts and Rugby World (down 15.5%, 19.6% and 15.5% YoY respectively)
The National Magazine Company Ltd
Total average Circulation per issue (Dec End 2010): 3,112,939
Year on Year % change: – 2.4%
Winner: Harpers Bazaar (up 8.2% YoY)
Loser: Prima Baby (down 23.2% YoY)
Northern and Shell PLC
Total average Circulation per issue (Dec End 2010): 881,270
Year on Year % change: – 18.4%
Loser: OK! Magazine (down 23.4% YoY)