Right Sided Ads No Better Than Left

J Walter Thompson has published details of a survey it had commissioned by Beck Consultancy into national daily newspapers. The survey was carried out in the London and South East area between Tuesday September 24^th and Saturday September 28^th and some of its findings were:

• The placing of advertisements in broadsheets make no difference as to whether a reader notices it or not. In tabloid newspapers papers, adverts appearing on the left hand side of the newspaper are more noticeable than those appearing on the right hand side.
• Colour adverts are no more likely to be noticed in tabloid newspapers than those appearing in black and white.
• The influence of colour adverts against black and white creates a distinct difference between broadsheets and tabloid.
• Readers of mid-market newspapers find press advertising more credible than television advertising.
• Mid-market newspaper readers are less likely to read a second newspaper than tabloid or broadsheet readers.

JWT: 0171 631 7304