BSkyB had a good week due to developments in the digital TV area. On Monday it was reported that the company was pushing ahead with its set-top box plans and its ratecard was approved by the OFT. Both of these developments lifted shares out of the doldrums, increasing 13 on Monday to 489p and another 27.5 on Tuesday to 518.5p. Regulatory news on Thursday, which seemed favourable to BSkyB, pushed stock higher and the broadcaster finished the week on 525.5p.
Pearson announced a trading statement on Wednesday and shares fell 11.5p to 689.5p in anticipation of this. In the event however it was a positive report and it climbed 22 to 711.5p by the end of the day.
WPP and Cordiant also benefited this week from a US conference hosted by Paine Webber. WPP increased 8 to 234p and Cordiant rose 3.5 to 96.5p.
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