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Increasing Radio Spend For October
According to Register MEAL figures the biggest spenders on radio in October are spending significantly more than last year.
There is also a change to the top 10 radio advertisers. Jumping to the top is the COI, largely due to the increased investment by Army Recruitment which has been advertising throughout the year. Newcomers to the top ten are Vauxhall, Ford and Coldseal, while the four biggest spenders, COI, Dixons, Coca Cola and Carphone Warehouse have doubled their expenditure year on year.
| Advertiser | Oct ’96 Expenditure £ (000’s) | Advertiser | Oct ’95 Expenditure £ (000s) | |
|---|---|---|---|---|
| 1 | COI | 8,486 | McDonalds Restaurants | 4,178 |
| 2 | Dixons | 5,941 | Kimberly-Clark | 3,049 |
| 3 | Coca Cola GB | 4,720 | COI | 2,975 |
| 4 | Carphone Warehouse | 4,008 | Camelot | 2,948 |
| 5 | Kimberly-Clark | 3,687 | Dixons | 2,731 |
| 6 | McDonalds Restaurants | 3,492 | Coca Cola GB | 2,239 |
| 7 | Vauxhall Motors | 3,036 | Renault UK | 2,154 |
| 8 | Ford Motor Company | 3,036 | Carphone Warehouse | 2,137 |
| 9 | Coldseal | 2,656 | Star Direct | 2,128 |
| 10 | Renault | 2,370 | Polygram | 2,101 |
Source: RAB
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