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26.5 Million Tune In For English Defeat

26.5 Million Tune In For English Defeat

Last night’s Euro’96 Semi Final match between England and Germany attracted a peak-time audience of over 26 million viewers; of these, 19.8 million favoured BBC1’s coverage, leaving ITV with just 6.7 million viewers. The average for the match was 17.4 million viewers for BBC1, and 6.2 million for ITV.

At the height of viewing, 93.3% of individuals viewing were watching the match; this rose to 96.4% of men. The France v Czech Republic match, which saw France go out, attracted a peaktime audience of 8.8 million on BBC1, and 4.2 million on ITV.

Match Channel Time Inds (M) Inds % Men % Inds (M) Peak Inds % Peak Men % Peak
France v Czech Republic BBC1 16:00 5.7 43.6 58.2 8.8 49.4 62.1
ITV 16:00 2.5 19.2 21.1 4.2 23.3 23.3
England v Germany BBC1 19:30 17.4 63.3 69.5 19.8 67.5 72.3
ITV 19:30 6.2 22.8 21.4 6.7 25.8 24.1

Source: Unofficial BARB Overnights

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