Condé Nast sets up marketing services division

Condé Nast has launched a new marketing services division – Indeactive.

The division will focus on work that is not tied to traditional ad budgets, such as app development, web design and social media.

“We are in business to do custom content and all of these capabilities untethered to media,” said Lou Cona, chief marketing officer at the publisher.

“We’re really targeting the non-media budgets out there,” he added.

Read the full Ad Age article here.