VideoTrak from Media Vision Research has released its latest findings, which provide BARB viewing figures on pre-recorded videos.
The research shows that on average, two thirds of a video’s audience tends to be under the age of 35. This compares very favourably to TV viewing figures where only one third of the audience is comprised of young viewers.
The findings also reveal that most people do in fact watch trailers and advertisers. The average trailer/ad audience is about 70-80%.
Elaine Safier 071 287 1140
Media Vision Research
Media Jobs
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