Virgin launches first TiVo ad campaign

Virgin Media has unveiled its first advertising campaign for TiVo – promising to be the best way to watch TV ever.

The TiVo service combines the live TV schedule with catch-up TV, on-demand programming and web-based apps, as well as a PVR.

“With a simple way of finding great content and intelligent recommendations based on a household’s telly habits, the new service makes it easier than ever for Virgin Media customers to discover new types of entertainment they’ll love,” Virgin said.

The ad campaign, fronted by Marc Warren – from Hustle and Mad Dogs – has been created by DDB UK. It involves TV, digital, print, retail, experimental and social media, beginning today with three ten-second TV spots and print ads.