BARB contractor AGB Taylor Nelson has revealed its method of assessing viewing figures for the forthcoming digital TV stations.
The system, which has taken three years to develop at a cost running to hundreds of thousands of pounds, is called ‘Picture Matching’. For technical reasons the existing method of measuring TV audiences, which uses channel frequencies to recognise the channel being watched, cannot be used to measure digital TV.
‘Picture Matching’ uses the novel technique of recognising a channel by matching the picture being watched in a panel member’s home to the picture being received at a central monitoring office. To assess video recordings the same method is used, where the picture being recorded by a VCR is monitored.
Brian Roberts, Managing Director of AGB Television, believes that Picture Matching will be cheaper to run in the long term than the existing BARB method.
AGB Taylor Nelson: 0181 967 0007
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
