MSNBC has announced its launch in the US on Monday 15th July 1996. The joint venture between Microsoft and NBC offers viewers 24-hour news to an estimated audience reach of 22 million viewers. Programmes are being developed for both conventional broadcast and the Internet.
Immediately after the US launch, MSNBC will be available on the Internet throughout Europe on the World Wide Web (www.msnbc.com.). Also, part of the primetime MSNBC Cable programming will be broadcast via the Astra 1D to approximately 8.6 million cable and satellite homes in Europe.
Details of the programming schedule will be announced in early August for the NBC Superchannel and includes some of MSNBC Cable primetime on weekdays, both live and on a next day basis.
Nicholas Boles, Director of MSNBC said: “I look forward to the challenge of establishing foundations for MSNBC in Europe and to playing a key role in the development of a very innovative and exciting product.”
NBC Superchannel: 0181 600 6211
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