Eva, IPC’s weekly woman’s magazine, will have a new design when it reaches the new stands on July 18. The issue, dated 24th July, features new developments in content, a new cover and logo, and a reduction in price from 50p to 45p.
Jackie Newcombe, publishing director, said: “Eva is fast approaching its second birthday and these developments are part and parcel of its natural evolution. It is a magazine with a clear proposition for its readers, Eva offers the best true life stories in the market and it offers terrific entertainment and value for money.”
A £300,000 campaign will support the new look together with extensive point of sale material in other IPC publications.
IPC Magazines: 0171 261 5857
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