PPA: Innovation & creativity remain at the core of today’s successful consumer mag brands

In response to today’s ABC release, for the six month period from January to June 2011, the PPA says the figures “demonstrate the continued strength of magazines in a rapidly evolving market and underline their unique ability to create a real emotional connection with audiences through their trusted and engaging content.

“The report illustrates the robust demand for printed titles among consumers at a time when magazine brands also continue to dramatically expand their audience reach across multiple platforms.

“Total Average Issue Net Circulation for ABC-audited titles was stable for the six-month period, with an overall increase of 0.1% compared with the same period the previous year.

“Sectors that recorded notable increases included Children’s Magazines: Pre-School, which increased circulation by 15.9% year-on-year; News & Current Affairs: Domestic, which registered circulation growth of 7.0% year-on-year; and General Interest: Miscellaneous, where year-on-year circulation was up 6.2%.

“The high-volume Women’s Lifestyle/Fashion sector increased circulation by 1.4% overall year-on-year and the TV Listings sector edged circulation up 1.0% compared with last year’s figure.”