David Brennan to work with Adalyser

David Brennan, former research director at Thinkbox and Newsline columnist, has been appointed as a principal consultant to Adalyser.

Brennan will work as a consultant to OneSoon Limited’s – the software company behind Adalyser – TV analysis division.

Adalyser launched in 2010 and is now used by UK media agencies to measure and report the effectiveness of cross media advertising campaigns.

“With David’s vast experience in TV research and media strategy we will gain valuable intelligence of the TV marketplace, enabling us to further improve the services we offer to our clients,” managing director of OneSoon, Richard Taylor-Carr, said.

“I first encountered Adalyser during my time at Thinkbox – indeed, we used it to analyse the hugely successful ‘Harvey’ TV campaign – and have been very impressed by its functionality and versatility, so I am delighted to be working with the Adalyser team to help bring it to market,” Brennan added.