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ISBA Policy Conference – Threats Or Promises? Advertiser Action Imperative!

ISBA Policy Conference – Threats Or Promises? Advertiser Action
Imperative!

A full report of the ISBA Policy Conference 1996 is now available. “An industry under threat” was this year’s theme, with the aim of the conference to overcome the problems and find practical solutions.

Keynote Speech

Inflated Fragmentation I

Inflated Fragmentation II

Database Marketing, European Threats

Marketing’s Future

Media Jobs