Commercial Union’s sponsorship of London’s Burning on the ITV Network has won the Hollis Corporate Sponsorship of the Year Award for 1995. The award was presented yesterday at the Eighth Sponsorship Conference.
Martin Lowde, Head of Sponsorship at Laser, who put the deal together, said, “The synergy between London’s Burning, the fire brigade and Commercial Union’s traditional advertising was an excellent fit. This is a powerful example of agencies, client and broadcaster working together with the results showing how effective such integration can be.”
Laser: 0171 636 6300
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
