British Gas is to sponsor Classic FM’s Celebrity Choice programme, replacing its previous sponsorship of the station’s World Opera Season.
Celebrity Choice, presented by Paul Callan, is one of the station’s most popular programmes, with a weekly audience of close to one million. It has a high audience among ABC1 opinion performers and professionals, a key audience for British Gas.
Peter Wood, Corporate Communications Manager at British Gas, commented, “We have successfully used Classic FM for both advertising and sponsorship for over three years. Working with the station we have been able to match relevant sponsorships to support our communication strategies. In particular our new sponsorship of Celebrity Choice demonstrates our commitment to compete in the soon to be opened gas supply market.”
Classic FM: 0171 713 2626
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