Classic FM Increases Accountability For Sponsorships
Classic FM has announced further research back-up for its sponsorships; as well as supplying full quarterly post campaign analysis, Classic is introducing a programme of qualitative and quantitative research.
Other research options available to advertisers now include; FMCG sales tracking, data snapshots, pre and post research, copy testing and creative ideas. Dale Butler, Marketing and Research Manager at Classic FM commented, “This really is the most comprehensive research programme that any national radio station offers. Accountability of both advertising and sponsorship have really started to become key issues within the industry.”
Classic FM: 0171 713 2626
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