90% of US TV viewing is still live
44% of US housholds now have at least one DVR (up from 8% in 2005) and 62% of digital cable subscribers now use VoD at least monthly compared with 52% a year ago, according to new research from Leichtman Research Group.
However, the report found that 90% of all TV viewing in the US is still via live television.
The key findings show:
- 80% of DVR owners rate the service 8-10 (with 10 being excellent), compared to 80% last year, and 77% two years ago
- 62% of cable VoD users rate the service 8-10 compared to 60% last year, and 55% two years ago
- 74% of premium on-demand users rate VoD 8-10, compared to 54% of non-POD users
- 63% of all Netflix subscribers rate the Watch Instantly feature 10 (on a 1-10 scale with 10 being an extremely important feature or benefit of the Netflix service), compared to 48% last year
- 20% of Netflix subscribers use Watch Instantly daily, and 57% weekly, while last year 10% used Watch Instantly daily, and 43% weekly
- 78% of Watch Instantly users use it to watch movies and TV shows on a TV set
- 86% of Netflix households subscribe to a multi-channel video service, and 43% with a multi-channel video service subscribe to a premium service, similar to all households in the sample, and similar to Netflix households last year
These findings are based on a survey of over 1,300 households throughout the United States, and are part of LRG’s study, On-Demand TV 2011: A Nationwide Study on VoD and DVRs.