Claire Valoti to join O2 Media as Managing Director

O2 in the UK today announced that it is to appoint Claire Valoti as managing director of its media business effective January 2012. Valoti has been at Mindshare for the past 11 years where she was head of digital display and mobile. She will have full P&L responsibility for the O2 Media business.

O2 Media was launched in 2008, and its O2 More permission-based messaging service now has over six million customers and has worked with many UK leading FMCG brands.

Tim Sefton, new business director in the UK said: “O2 Media goes from strength to strength and it leads the whole industry in this emerging personalised advertising platform. We are now able to deliver demographic, behavioural and proximity engagement as we the best data and insight in the industry and are successfully delivering real consideration and purchase intent for key brands and media agencies. We continue to make O2 More and Priority Moments relevant and of value to our customer base. Claire has impressive and relevant experience that makes her the ideal choice as the Managing Director of O2 Media I’m looking forward to using her skills to evolve and grow O2 Media further.”

Claire Valoti said: “Mobile is such an exciting development in the marketing world right now; I am excited to be joining O2 Media who are at the forefront of driving this innovation. They truly know their audience and understand that mobile marketing has to add value. It needs to drive attention and engagement to the customer and the brands they partner with.”

Claire was a panellist at MediaTel Group’s Retail & Media event held with O2 earlier this year.