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Saatchi & Saatchi Will Drop ‘Advertising’ Label

Saatchi & Saatchi Will Drop ‘Advertising’ Label

In an effort to become recognised as a marketing and communications business Saatchi & Saatchi Advertising is to become just Saatchi & Saatchi. Chief executive Kevin Roberts says that the brand will now convey communications ideas, not just advertising. This name-change follows last week’s demerger from Cordiant.

Saatchi & Saatchi: 0171 436 4000

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