Mobile Case Study: Coca Cola Gimme Credit
When Coca-Cola wanted to give away free phone credit with three of its drinks brands, it turned to OpenMarket to create “the fizz” in its offer.
Client: Coca Cola Gimme Credit
Target: OpenMarket was challenged by its agency partner to develop the UK’s first ever cross-network mobile crediting solution to support the Gimme Credit campaign.
Conclusions: Raised brand and agency awareness. Increased consumer response rate
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External Link:
Coca Cola Gimme Credit
For more information please visit the IAB website.