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WPP Takes Stake In Latin American Media Research Business

WPP Takes Stake In Latin American Media Research Business

WPP Group has bought a stake in IBOPE Media Information, a top Latin American media research business. The stake comprises 35 per cent of the issued share capital of IGM S.A., the Brazilian holding company which owns IBOPE. This strengthens WPP’s media research activities.

WPP Group Plc: 0171 408 2204

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