Ignition, New York: 11 things they were saying…

… at the Business Insider IGNITION conference in New York last week.

• “The world is ready for truly social TV.”

• “It’s not about social in the future, it’s mostly about video.”

• “We have just entered the age of video, it’s set to sky rocket.”

• “It’s crazy there is no six-second pre-roll.”

• “CTR is the most brain-dead metric ever.”

• “It’s Nielsen’s game to lose in online.”

• “YouTube TV will start with a fanfare, then flop for a while before it really takes off (like cable).”

• “The agency business has become 100 times more complicated, yet they are paid less now by clients.”

• “Mediamath is the blueprint for the next generation ad agency.”

• “If we refine targeting much more we will only be talking to our existing customers.”

• “There is nothing social about Facebook (not a lick) but it’s incredibly cheap.”