ITV Sales Strategy Settled

The dispute over the new ITV sales strategy (subscribers see IPA Urges Against ITV Network-Wide Share Deals) appears to have been settled after a compromise was reached with the IPA.

The three ITV sales houses have now said that they will base deals on individual sales house’s share of total broadcast, unless a client states otherwise. The IPA had previously said that deals should not be struck on the basis of how much an advertiser spends on ITV alone.

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