New Girl tops 4OD league for January 2012
Channel 4 catch up and archive Video on Demand content attracted 48 million views in January, across all the platforms on which 4oD is available.
US acquisition New Girl proved the most-watched series by a significant margin, attracting nearly three million views across 4oD platforms in January 2012. Hollyoaks was the second most watched series, drawing 1.9m views in January, with documentary series One Born Every Minute coming in a close third, drawing 1.6m 4oD views across the month.
On the main 4oD platform, 4oD on Channel 4.com, average monthly unique users stood at 4.7m.
All these figures and many more are available within MediaTel’s ConnectedTV product, which pulls together research, data and consumer insight on the burgeoning VOD, catch-up and connected television marketplace in a simple and efficient way. More information on the product is available here.