William Kennard, new chairman of the Federal Communications Commission, has continued the tough line of his predecessor, Reed Hundt, on the issue of alcohol advertising on television. Kennard has endorsed the idea of an inquiry in TV spirits advertising, promising to discuss the matter with his fellow Commissioners before the new Commission meets for the first time on 26 November. On the five-strong Commission there now appears to be a balance in favour of tougher action against TV advertising of spirits. “I have talked to people on both sides. Not one has told me that more distilled liquor [spirits] advertising is a good thing for the country,” said Kennard.
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