Vevo redesigns site to connect with Facebook

Vevo has redesigned its site to tie in with Facebook and become more of a TV viewing experience.

The online music video site now has a continuous playlist of music videos based on the first artist you choose to listen to.

The new site is also linked with Facebook Connect, which allows it to build a playlist of artists based on what music you like and what your friends are listening to.

Consumers can also connect their iTunes account to enable Vevo to know which artists they have in their personal music library.

“Vevo is the first real mainstream video site to build that experience as its go-to way of viewing, and to make streaming video more like TV,” Ryan Lawler said. “All of which could serve as a blueprint for the broader online video industry.”

Read Lawler’s full article for GigaOM here.