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January To June 1997 ABCs – Home Interest Sector
Titles in the Home Interest Sector have recorded widely differing circulation changes. Inspirations For Your Home continues to build it’s circulation with the highest year on year percentage increase from 86,749 to 111,928 – a leap of 29.03%. The title with the highest recorded increase in actual terms was BBC Homes & Antiques which added 38,237 to its circulation bringing it up to 191,328.
| Title | Publishing Company | Jan 96 – Jun 96 | Jan 97 – Jun 97 | Actual Change | % Change |
| Ideal Home | Southbank Publishing | 238,866 | 217,869 | -20,997 | -8.79 |
| Woman & Home | Southbank Publishing | 364,304 | 333,621 | -30,683 | -8.42 |
| House Beautiful | National Magazine Company Limited | 312,309 | 297,586 | -14,723 | -4.71 |
| Homes & Ideas | Southbank Publishing | 234,959 | 227,669 | -7,290 | -3.1 |
| World Of Interiors | Conde Nast | 71,090 | 71,351 | 261 | 0.37 |
| Homes & Gardens | Southbank Publishing | 171,681 | 175,867 | 4,186 | 2.44 |
| House & Garden | Conde Nast | 162,107 | 167,884 | 5,777 | 3.56 |
| Country Living | National Magazine Company Limited | 165,260 | 173,783 | 8,523 | 5.16 |
| Country Homes & Interiors | Southbank Publishing | 106,974 | 113,919 | 6,945 | 6.49 |
| Country Life | IPC Leisure Network | 41,250 | 46,464 | 5,214 | 12.64 |
| Perfect Home | dmg Home Interest Magazines | 84,131 | 97,209 | 13,078 | 15.54 |
| BBC Homes & Antiques | BBC Magazines | 153,091 | 191,328 | 38,237 | 24.98 |
| Inspirations For Your Home | GE Magazines Ltd | 86,749 | 111,928 | 25,179 | 29.03 |
The worst performance was seen from Southbank’s Ideal Home which saw a drop of 8.79% year on year. Other Southbank titles did not fare well either, with both Woman & Home and Home & Ideas also showing circulation falls of 8.42% and 3.1% respectively. Despite this Southbank retains a 47% Publishers Share for this period.
