The IPA has published a new document called The Business which explains the value of IPA Business-to-business agencies. According to the IPA, Business-to-business accounts for more than half the gross income for over 30 agencies that have IPA membership and play an important role in almost half of the 200 agencies with membership.
Keith Nicklin, Chairman of Warman & Bannister and the IPA Business-to-business Group, says: “It is an informative read on a growing and ever important sector of the advertising business.”
IPA: 0171 512 1000
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