Yahoo/Bing gains ground on Google in US
A new report shows that Yahoo/Bing has experienced a 46% increase in US search advertising spend YoY compared to Google’s 26.6% growth YoY.
In the UK, Yahoo/Bing are also on the rise slightly – up 6% in Q1. However, it is expected that growth on Yahoo/Bing will follow similar explosive patterns as in US when the search alliance takes full effect in UK in April.
US – search advertising spend growth
- With a strong Q1 Yahoo!/Bing saw a 46.4% increase in US search advertising spend YoY compared to Google’s less aggressive 26.6% growth YoY.
- This growth propelled Yahoo!/Bing to a 21.2% market share – its best quarter since before the two combined forces.
UK Stats – search advertising spend growth
- Yahoo/Bing YoY search advertising spend growth 6% (compared with 46% in US)
- Google YoY growth 3.5% (compared with 27% in US)
- Yahoo/Bing QoQ growth -9% (14% in US)
- Google QoQ growth -19% (-5% in US)
Current market share in UK based on % of search ad spend
- Yahoo/Bing 4%
- Google 96%
Read the full report here.