talkSPORT wins Premier League rights for outside Europe

talkSPORT has secured the Premier League radio rights outside Europe and will broadcast live match commentary around the world in English, Spanish and Mandarin.

The UTV station has signed a deal for the international radio rights to broadcast live commentary of all 380 Premier League matches each season outside the European Economic Area for four years from August.

talkSPORT will broadcast commentary in three languages from its London studios via the internet and mobile apps, using a branded radio player.

talkSPORT claims that the four-year deal marks the most significant development for the station since it launched in 2000.

However, the company expects that in the first year the service is expected to make a loss of about £1 million. In year two it will hit break even and the remaining two years of the deal it will return a profit.

In the last RAJAR release, for Q4 2011, talkSPORT posted positive results – up 2% QoQ and 3.5% YoY.

Read the full Guardian article here.