Nielsen strengthens online campaign ratings

Nielsen has signed a deal to bolster its Online Campaign Ratings (OCR), using data from AdSafe Media on whether ads ran in a ‘safe’ environment.

Nielsen said the integration offers OCR upgrades in terms of both verification and viewability. Advertisers will be able to gain insight into whether an ad ran in a “brand-safe environment” with OCR tracking the percentage of ads running on sites deemed within an advertiser’s safety guidelines.

The data will also reveal information on the devices ads are viewed on and specific data about the content genre, such as news and entertainment.

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