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Ministry Of Sound Launch Dance Magazine

Ministry Of Sound Launch Dance Magazine

The famous dance club Ministry Of Sound is setting up Ministry, a glossy monthly magazine for clubbers. According to publishers Dennis, Ministry is intended to fill a gap in the lifestyle market and provide a forum for advertisers to speak to British youth under a credible title. They also say that the editorial team will be fairly selective as to which brands will be allowed to advertise in the magazine.

Ministry will be written by clubbers, for clubbers in an attempt to maintain a genuine representation of youth culture and will apparently be autonomous from the Ministry of Sound club. It will be edited by Pauline Haldane formerly of TV Hits and MTV’s deceased Blah, Blah, Blah.

The first issue of Ministry will be available on 4 December for £2.40 and has a print run of 100,000. The magazine is published by Dennis Publishing and will receive a £500,000 promotional campaign.

Dennis Publishing: 0171 831 1433

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