RAJAR Q1 2012: Digital
Digital radio put in a strong performance once again. Listening to radio via a digital platform in terms of weekly reach has increased by 5% year on year, with 23.5 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, internet) each week (up from 22.3 million in Q1 2011).
This increase is reflected in internet listening hours, which is up to an all-time high with the population listening 42 million hours per week. This is likely to have been driven by Radioplayer, which has just celebrated its first birthday. In this Newsline article, the RAB’s Mark Barber explains why Radioplayer is the vanguard of radio’s multi-platform future.
Digital listening hours for Q1 2012 increased 11% from 280 million hours in Q1 2011 to 311 million hours this quarter. DAB radio is still the most favoured device when it comes to listening to digital radio, accounting for 65.2% of all digital hours, listening via DTV (digital television) and internet have both continued to rise year on year, (hours up by 7% and 8% respectively) .
Access to a DAB receiver is up 12.4% on Q1 2011 and currently 42.6% of the population, or 22 million adults (aged 15+) claim to live in a household with access to a DAB set (c.f. 19.7 million in Q1, 2011).
The latest RAJAR data also records that 17% of adults aged 15+ listened to the radio via mobile phone in Q1, 2012 up 24% YoY. In the Over 25’s demographic, 13.8% say
they have listened to the radio via their mobile phone, this is a new record and is up more than a quarter from the same period the previous year. In the 15-24 demographic over a third or 33.8% of those surveyed now claim to have listened to the radio in this way with 17% stating they listen at least once a week and 3.4% stating they listen every day.
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MediaTel has PowerPoint presentations available to download, featuring pre-prepared market breakdown graphs for the RAJAR data release – click here.