Taking its lead for the development from feedback across the media industry, the updated module provides swift insights into consumer behaviour.
ARCHIVE ▸ Anne Tucker
Fifty5Blue (previously Kantar Media) is a media research company that aims to bring clarity to a complex and fragmented media landscape. As viewing habits splinter and platforms multiply, unified measurement is essential and Fifty5Blue aims to meet that need with smarter systems and a business built for transformation, enabling content owners, advertisers and platforms to… Continue reading Fifty5Blue
Whistl is the UK’s leading delivery management company, focused on providing solutions to support businesses. It provides efficient, high-quality, competitively priced services for Business Mail, Parcels, Fulfilment, Doordrop Media and Contact Centre services both in the UK and internationally.
Radiocentre is the industry body for commercial radio. It works on behalf of over 40 stakeholders who operate over 300 licensed radio stations across the UK and represent 90% of commercial radio in terms of listening and revenue. It performs three main functions on behalf of our members: Advertising: Drive industry revenue by promoting the… Continue reading Radiocentre
Outsmart is the marketing body for the out-of-home industry and is there to inform, educate and inspire people about Out of Home (OOH). It’s aim is to help advertisers and agencies get excited about OOH and make it a ‘must have’ on every media plan. It offers a comprehensive resource for anyone using or thinking… Continue reading Outsmart
Comscore’s 2019 “Global State of Mobile” report looks at the global mobile ecosystem to highlight trends and emerging opportunities. Behaviours related to mobile gaming, mobile commerce, ride-sharing and food ordering are explored in greater detail.Key topics covered in the report include:: An overview of mobile audience behaviour across key markets in North America, Europe, Latin… Continue reading Comscore: Global State of Mobile 2019
Full report available at: Mediatel > Connected > Connected Surveys > Explorer
The latest Digital Market Overview uses UKOM-approved Comscore data to offer a top-line snapshot into the online behaviour of the UK audience in the third quarter of 2019.To access the report, please click the link below:External Link:UKOM/comScore Digital Market Overview – Q3 2019
A new insight whitepaper report has been released by AudienceProject, covering traditional TV, online video & streaming, with a focus on Disney+.AudienceProject introduce the report: “On November 12, Disney launched its long-awaited streaming service Disney+ in the US, Canada and the Netherlands. With content ranging from Disney and Pixar classics to movies in the Star… Continue reading AudienceProject: Traditional TV, online video & streaming report