Dean Wilson, UK MD at Active International, says if cinema is to become bigger than a 2% medium, Digital Cinema Media and Pearl & Dean need to make sure the digital strategy meets advertiser’s requirements…

Dean Wilson, UK MD at Active International: “Challenges for the press are many but I doubt whether there will be a day in my life when I won’t be able to get what I want to read on good old analogue processed tree.”

Dean Wilson, UK managing director at Active International, on the radio in the 21st Century: The licence-fee bankrolled BBC still rules the airwaves, people have almost stopped buying vinyl and even their “forever” replacement CD’s are in decline, digital music is de-rigeur…

Dean Wilson, UK managing director at Active International, says as we leave the noughties and get stuck into the teens, expect more change and plenty of ‘Teenage Kicks’ reverberating loudly in the TV mosh-pit.

Dean Wilson, UK managing director at Active International, gives some practical advice for media agencies looking to form partnerships with corporate trade companies (which allow brands to sell under-performing assets in return for trade credits)…