Following an 18-month bidding process, Viacom has clinched a deal with Transport for London (TfL) to retain management of its outdoor advertising, as predicted earlier this month on NewsLine.Viacom beat rivals including JC Decaux to secure the contract – the world’s biggest ever outdoor deal thought to be worth £1.5 billion over eight and a… Continue reading Viacom Clinches Tube Contract

A series of huge flashing lights are to greet high-flying business travellers as they drive in or out of Heathrow. The six-foot-tall 3D lights are part of an advertising installation for Xerox, which aims to raise the profile of the company’s colour-printing solutions for businesses.According to Henrik Bustrup, Xerox’s European ad manager: “With the use… Continue reading Xerox Lights Up The Skies

A new report has questioned whether Terry Wogan and some of his fellow BBC broadcasters can really be deemed “a public service”, one reason why the media think-tank European Media Forum (EMF) has advised the selling off of Radio 1 and Radio 2.To justify its licence fee, the BBC must provide a public service, but… Continue reading Privatisation Call For BBC Radio Stations

In a tough Sunday market, The Business newspaper is conducting market research to see whether it should publish on a different day. It also wants to establish whether readers would prefer their breakfast helping of business dished up in a tabloid or a magazine, rather than the traditional broadsheet.Another option being considered is the ‘Berliner’… Continue reading Relaunch On The Cards For The Business

The leading American TV networks are failing to wow the advertisers, in the traditional parade of up-and-coming programmes set to be shown in the lucrative autumn and winter schedules.Currently taking place in New York, the ‘upfronts’ are a catwalk for the TV industry, with channels showcasing their schedules in an attempt to woo a spending… Continue reading Advertisers Unimpressed By Big Apple TV Bonanza

Many of the best-known modern movies are to be available on a pay-per-view basis from BT Vision, the new video-on-demand service, following a deal forged with DreamWorks SKG.This comes hot on the heels of the announcement last month that BT Vision had struck deals with leading music video content providers to bring hundreds of concerts… Continue reading Dream Deal For BT Vision

A major restructuring of ad marketing and sales teams at magazine publisher IPC hopes to make the lives of advertisers and agencies far easier.The reorganisation, overseen by IPC advertising managing director Caroline McDevitt, and accompanied by increased investment in data provision, has been dubbed Access All Areas as it aims to simplify the whole media… Continue reading Open Door Policy For IPC

A senior-level shake-up at newspaper publisher Pearson has made Rona Fairhead chief executive of the Financial Times Group, amid rumours that she is being groomed to take over from Marjorie Scardino, chief executive of Pearson, in the future.Of her new role, Fairhead simply said: “It is a real privilege to take on some of the… Continue reading All Change At The FT After Management Reshuffle

After the launch of branded DAB radios and a sweepstake for advertisers to win free air time (see TalkSPORT Sweepstake Offers Free World Cup Ads), talkSPORT’s pre-World Cup campaign to pull in the advertisers and listeners continues to intensify.The only commercial radio station with broadcast rights to the World Cup, talkSPORT is determined to promote… Continue reading TalkSPORT Campaign Reaches Fever Pitch

A new video-on-demand service launched by CNN International will make CNN features and documentaries available on Homechoice, the digital home network open to 2.4 million homes in London and some surrounding areas.Alongside current options such as Sky Sports and Sky Movies, subscribers will be able to access a broad range of content, from luxury lifestyle… Continue reading Choice Widens For Homechoice Subscribers