The CEO of the TV audience measurement body outlines current challenges and discusses what’s in store over the next decade.

Justin Sampson looks at how BARB has measured the different ways people have been watching TV this summer.

From the next stages of Project Dovetail, to measuring the likes of Facebook and YouTube, BARB’s chief executive, Justin Sampson, explains what the future has in store.

BARB’s Justin Sampson explains what the TV audience measurement body is doing – and the problems it faces – tracking viewing across subscription VOD services.

Harnessing the power of panel and device-based data, BARB’s Project Dovetail will witness the first stages of delivery in the coming months. Here, BARB’s CEO, Justin Sampson, explains what happens next.

How can we develop a real understanding of where tablet devices fit into the media habits of the nation?

Billy Beane’s baseball strategy and Suárez’s performance at Liverpool throw up some serious questions about the use of data in decision-making, writes Justin Sampson, chief executive of BARB.

Ahead of speaking at this week’s Connected Consumer conference, BARB’s chief executive, Justin Sampson, explains the new ‘hybrid future’ for the company’s crucial measurement.