Internet advertising spending is set to soar in 2005, increasing at a double-digit pace to bring the total to more than twice the level of 2003.ZenithOptimedia’s soon to be released global forecast, claims UK internet advertising spending will reach £615 million next year, up 11% from £552 million this year. This figure is more than… Continue reading Internet Advertising Spend To Rocket In 2005
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GWR Group, the UK’s most listened to commercial radio group, has seen profits rise by 12% to £6.9 million in the six months to September, but said the radio advertising market remained weak, according to interim results announced today.The owner of Classic FM, which is currently waiting for regulatory approval concerning its merger with Capital… Continue reading GWR Profits Up Despite Weak Advertising Market
Channel 4 has walked out of its merger talks with rival broadcaster Five after concluding that obstacles to a tie-up between a state-owned and a commercial broadcaster were too difficult to overcome.The move was confirmed to Five’s management and shareholders by Channel 4 chief executive, Andy Duncan, and chairman, Luke Johnson, yesterday, as Duncan explained:… Continue reading Channel 4 Walks Out On Merger Talks With Five
The Advertising Association’s latest Long Term Advertising Expenditure Forecast suggests significant growth for the UK advertising market over the next decade.In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’, assuming… Continue reading Advertising Spend To Rise By 33% In Ten Years
The Advertising Association’s latest Long Term Advertising Expenditure Forecast suggests significant growth for the UK advertising market over the next decade.In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’, assuming… Continue reading Advertising Spend To Rise 33% By 2014